Joe Weider is the icon of Bodybuilding and Fitness. Not only that, he was the creator of first Mr. Olympia contest and co-founder of IFBB (International Federation of Bodybuilders). Today it is universally accepted that to be healthy one must exercise and eat a nutritionally balanced diet. But it wasn't always that way. The world owes this understanding, in large part, to the lifelong efforts of legendary Joe Weider. Joe Weider is recognized as the man who changed the way the world understands the connection between exercise, nutrition, and good health. Source:      About Joe Weider - The Father of Bodybuilding Arnold Schwarzenegger with Joe Weider Joe Weider can be referred as "Father of Bodybuilding" because he really deserved it. Not only that guys like Arnold Schwarzenegger, Ronnie Coleman, and other famous bodybuilders became legends because of the contest that Joe Weider invented, but he also created and popularized weights ...